Last updated: September 18th 2019


Sweden became a Party to the WHO Framework Convention on Tobacco Control on October 5, 2005.

Smoke Free Places

Smoking is allowed in designated smoking areas in most workplaces and public places. Smoking is also permitted in designated smoking areas on public transport. There are only limited outdoor smoking restrictions; namely, in outdoor areas of premises intended for childcare, school activities, or other activities for children or young people. Sub-national jurisdictions may enact smoke free laws that are more stringent than the national law.

Tobacco Advertising, Promotion and Sponsorship

There is a nearly comprehensive ban on tobacco advertising and promotion. However, advertising and promotion is allowed at points of sale, provided it is not visible from outside the point of sale. Tobacco product displays are also allowed at points of sale. There are some restrictions on tobacco sponsorship and the publicity of such sponsorship.

Tobacco Packaging and Labeling

Packaging of smoked tobacco products must carry combined text/picture health warnings occupying 65 percent of the front and back. Warnings are required to rotate. Packaging of smokeless tobacco products must carry one text warning occupying 30 percent of the front and back. Misleading packaging and labeling, which could include terms such as “light” and “low tar” and other signs, is prohibited.

Roadmap to Tobacco Control Legislation

The Tobacco Act of 1993 is the primary piece of tobacco control legislation in Sweden. Several acts have been passed amending the 1993 law. Among them, SFS 2010:682 amends supervisory and enforcement provisions; SFS 2010:727 amends advertising provisions; and SFS 2010:1317 amends product control provisions. The Tobacco Act was most recently amended by SFS 2016:353. SFS 2016-354, the Tobacco Regulation, contains complementary provisions to the Tobacco Act and grants authority to the public health authority to issue regulations under specific articles of the Tobacco Act. One set of such regulations is HSLF-FS 2016:46 (as amended by HSLF-FS 2016:77), which sets forth specific requirements for pictorial health warnings and other labeling requirements.

Other laws impact tobacco advertising, promotion and sponsorship in addition to the Tobacco Act. Specifically, the Radio and Television Act prohibits tobacco sponsorship of radio and television programs and paid placement of tobacco products on TV programs. The Marketing Act provides penalties for violations of advertising, promotion and sponsorship provisions of the Tobacco Act. The Freedom of Press Act specifically states that it does not apply to commercial advertising for tobacco products.

Review Status

This country’s legal measures were reviewed by our legal staff in consultation with in-country lawyers or tobacco control experts.