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Home \Legislation by Country \Sweden \  Summary
Last updated: July 22nd 2015


Sweden became a Party to the WHO Framework Convention on Tobacco Control on October 5, 2005.

Smoke Free Places: Smoking is allowed in designated smoking areas in most workplaces and public places. Smoking is also permitted in designated smoking areas on public transport. There are only limited outdoor smoking restrictions; namely, in outdoor areas of premises intended for childcare, school activities, or other activities for children or young people. Sub-national jurisdictions may enact smoke free laws that are more stringent than the national law.

Tobacco Advertising, Promotion and Sponsorship: There is a nearly comprehensive ban on tobacco advertising and promotion. However, advertising and promotion is allowed at points of sale, provided it is not visible from outside the point of sale. Tobacco product displays are also allowed at points of sale. There are some restrictions on tobacco sponsorship and the publicity of such sponsorship.

Tobacco Packaging and Labeling: For smoked tobacco products, health warning labels are text only and must cover 30 percent of the front and 40 percent of the back of the package, surrounded by a border that is not counted toward the minimum size requirement. There are two main text warnings authorized for the front of the package, and 14 additional text warnings authorized for the back of the package; and these warnings must be rotated so as to appear regularly. For smokeless tobacco products, one text warning must occupy 30 percent of the most visible display area. Misleading packaging and labeling, which could include terms such as “light” and “low tar” and other signs, is prohibited.

Roadmap to Tobacco Control Legislation: The Tobacco Act of 1993 is the primary piece of tobacco control legislation in Sweden. Several acts have been passed amending the 1993 law. Among them, SFS 2010:682 amends supervisory and enforcement provisions; SFS 2010:727 amends advertising provisions; and SFS 2010:1317 amends product control provisions. FHIFS 2001:2, issued under the Tobacco Act, sets forth specific requirements for health warnings and other labeling. This regulation was amended by FHISF 2002:4, which provides a new set of text warnings for the back surface of smoked tobacco product packaging. Other laws impact tobacco advertising, promotion and sponsorship in addition to the Tobacco Act. Specifically, the Radio and Television Act prohibits tobacco sponsorship of radio and television programs and paid placement of tobacco products on TV programs. The Marketing Act provides penalties for violations of advertising, promotion and sponsorship provisions of the Tobacco Act. The Freedom of Press Act specifically states that it does not apply to commercial advertising for tobacco products.

Review Status

This country’s legal measures were reviewed by our legal staff in consultation with in-country lawyers or tobacco control experts.

The materials and analysis available at this website are for informational and educational purposes only and not for the purpose of providing legal advice.