Health Warnings/Messages Features
The regulations authorize six pictorial health warnings with accompanying text to be displayed on cigarette packaging. One of these combination warnings must occupy 35% of the front of the packaging and another must occupy 35% of the back of the packaging. The warnings should be located at the top of the package, printed in black font on white background.
The warnings should be rotated so that all six warnings appear with equal frequency. The law and regulations do not state how frequently the set of six should be updated, and the same set of six warnings has been in rotation since January 2009.
The law aligns with FCTC Art. 11 and the FCTC Art. 11 Guidelines with respect to size of the warnings, in that warnings on both principal display areas are at least 30% of the surface area. The law also aligns in that the warnings contain graphic images. However, to more fully align with FCTC Art. 11 and the FCTC Art. 11 Guidelines, the warnings should occupy at least 50% of both principal display areas.
Smokeless tobacco is prohibited in Taiwan. Although the law requires health warnings on “tobacco products,” the regulations require health warnings on smoked tobacco products only.