LANGUAGE

Brazil

Tobacco Control Policies

Brazil became a Party to the WHO Framework Convention on Tobacco Control on February 4, 2006.

Smoke Free Places: Smoking is prohibited in nearly all enclosed public places and in enclosed workplaces with more than one worker. Smoking is prohibited in aircraft and vehicles of public transportation. Subnational jurisdictions are permitted to enact more stringent smoke free laws.

Tobacco Advertising, Promotion and Sponsorship: Tobacco advertising and promotion is prohibited, with a sole exemption granted for the display of the products at the point of sale. There are some restrictions on tobacco sponsorship and the publicity of such sponsorship.

Tobacco Packaging and Labeling: The law requires the display of a set of nine pictorial health warnings covering 100 percent of the back of the packages. The warnings must rotate. An additional text warning must cover 30 percent of the lower part of the front of the packages, and a qualitative constituents and emissions statement must cover 75 percent of one lateral side. Misleading terms are prohibited on tobacco packaging, but other misleading packaging (e.g., colors, numbers)is not prohibited.

Tobacco Taxation and Prices: The World Health Organization recommends raising tobacco excise taxes so that they account for at least 70 percent of retail prices. Tobacco excise taxes in Brazil are well below these recommendations.

Smoke-Free Environments - Complete Smoking Ban
  • Health-care facilities
  • No
  • Private offices
  • Yes
  • Primary and secondary schools
  • Yes
  • Public transport
  • Yes
  • Universities
  • Yes
  • Restaurants
  • Yes
  • Governmental facilities
  • Yes
  • Bars and pubs
  • Yes
  • Can subnational jurisdictions enact more stringent smoking restrictions?
  • Yes
Bans on Tobacco Advertising, Promotion, and Sponsorship
  • Domestic TV and radio
  • Yes
  • Promotional discounts
  • Yes
  • Domestic magazines and newspapers
  • Yes
  • Non-tobacco products or services with tobacco brand names
  • Yes
  • Outdoor advertising
  • Yes
  • Tobacco products with non-tobacco brand names
  • Yes
  • Point-of-sale advertising
  • Yes
  • Paid placement in media
  • Yes
  • Retail product display
  • No
  • Financial sponsorship, including corporate social responsibility
  • No
  • Internet advertising
  • Yes
  • Publicity of sponsorships
  • Yes
  • Free distribution
  • Yes
Health Warnings on Smoked Tobacco Products
  • Text warnings describe health impacts
  • Yes
  • Number of published warnings at any given time
  • 9
  • Warnings include a picture or graphic
  • Yes
  • Warnings required to rotate
  • Yes
  • % of principal display areas covered (front and back)
  • 65%
  • Warnings are written in the principal language(s)
  • Yes
  • Front
  • 30%
  • Ban on misleading packaging and labeling
  • No
  • Back
  • 100%
  • Health warnings on smokeless tobacco products
  • Yes
Tobacco Taxation and Price
  • PRICE OF MOST SOLD BRAND, PACK OF 20 CIGARETTES
  • TAXES ON MOST SOLD BRAND (% OF RETAIL PRICE)
  • In country currency
  • BRL
  • 5.00
  • Total taxes
  • 83%
  • In US dollars
  • USD
  • 1.33
  • Total excise
  • 40%

-Tobacco products with non-tobacco brand names: The law does not specifically address reverse brand stretching. Because the term “commercial advertising” is not defined, it is difficult to determine if the ban on commercial advertising covers reverse brand stretching.

 

Sources:

SF, APS, PL: Campaign for Tobacco-Free Kids Legal Website. Available at: www.tobaccocontrollaws.org

Tax: WHO Report on the Global Tobacco Epidemic, 2019. Available at: https://www.who.int/tobacco/global_report/en/

Last updated: September 17, 2019