Tobacco Control Policies

Mexico became a Party to the WHO Framework Convention on Tobacco Control on February 27, 2005.
Smoke Free Places: Smoking is completely prohibited indoors in primary and secondary schools and in federal government facilities. In all other public places (referred to as “places with public access”) and workplaces, isolated indoor areas exclusively for smoking may be provided. Sub-national jurisdictions can enact smoke free laws that are more stringent than the national law.

Tobacco Advertising, Promotion and Sponsorship: The law bans most forms of tobacco advertising and promotion but allows advertising and promotion aimed only at adults through adult magazines, personal communication by mail or within establishments exclusively for adult access. There are some restrictions on tobacco sponsorship and the publicity of such sponsorship.

Tobacco Packaging and Labeling: Rotating pictorial and text health warnings are required to cover at least 30 percent of the front, 100 percent of the back, and 100 percent of one side of smoked tobacco products packages. For smokeless tobacco products, a text warning is required and it must cover 100 percent of one side face. The law also prohibits misleading tobacco product packaging and labeling. 

Tobacco Taxation and Prices: The World Health Organization recommends raising tobacco excise taxes so that they account for at least 70 percent of retail prices. Tobacco excise taxes in Mexico are below these recommendations.
Smoke-Free Environments - Complete Smoking Ban
  • Health-care facilities
  • No
  • Private offices
  • No
  • Primary and secondary schools
  • Yes
  • Public transport
  • Yes
  • Universities
  • No
  • Restaurants
  • No
  • Governmental facilities
  • No
  • Bars and pubs
  • No
  • Can subnational jurisdictions enact more stringent smoking restrictions?
  • Yes
Bans on Tobacco Advertising, Promotion, and Sponsorship
  • Domestic TV and radio
  • Yes
  • Promotional discounts
  • Yes
  • Domestic magazines and newspapers
  • No
  • Non-tobacco products or services with tobacco brand names
  • Yes
  • Outdoor advertising
  • Yes
  • Tobacco products with non-tobacco brand names
  • Yes
  • Point-of-sale advertising
  • No
  • Paid placement in media
  • Yes
  • Retail product display
  • No
  • Financial sponsorship, including corporate social responsibility
  • No
  • Internet advertising
  • Yes
  • Publicity of sponsorships
  • No
  • Free distribution
  • Yes
Health Warnings on Smoked Tobacco Products
  • Text warnings describe health impacts
  • Yes
  • Number of published warnings at any given time
  • 4
  • Warnings include a picture or graphic
  • Yes
  • Warnings required to rotate
  • Yes
  • % of principal display areas covered (front and back)
  • 65%
  • Warnings are written in the principal language(s)
  • Yes
  • Front
  • 30%
  • Ban on misleading packaging and labeling
  • Yes
  • Back
  • 100%
  • Health warnings on smokeless tobacco products
  • Yes
Tobacco Taxation and Price
  • In country currency
  • MXN
  • 50.00
  • Total taxes
  • 67%
  • In US dollars
  • USD
  • 2.70
  • Total excise
  • 53%

- The law refers to, but does not explicitly provide for, a ban on smoking in public land transportation vehicles. Commercial aircraft and watercraft are interpreted as being smoke free under Art. 51 of the Regulation on the General Law on Tobacco Control.

- Paid placement is not specifically addressed in the law or regulations. However, the law and regulations allow only tobacco publicity and promotion that is aimed at adults through adult magazines, personal communication by mail, or within establishments exclusively for adult access. The definition of “publicity and promotion of tobacco products” includes commercial actions that promote tobacco consumption. The ban is interpreted, therefore, as including the commercial action of paid placement of tobacco products in TV, film, or other media.



SF, APS, PL: Campaign for Tobacco-Free Kids Legal Website. Available at:

Tax: WHO Report on the Global Tobacco Epidemic, 2019. Available at:

Last updated: September 17, 2021