LANGUAGE

Romania

Tobacco Control Policies

Romania became a Party to the WHO Framework Convention on Tobacco Control on April 27, 2006.

Smoke Free Places: Smoking is prohibited on public transport and in nearly all indoor public places and indoor workplaces. The law provides for only two exceptions to the ban – for inmate cells in maximum security prisons and designated rooms in the transit areas of international airports.

Tobacco Advertising, Promotion and Sponsorship: The law prohibits most forms of direct advertising, including TV, radio, print media, and outdoor advertising. However, the law allows point of sale advertising in areas dedicated exclusively to the sale of tobacco products within commercial establishments. The law does not address directly tobacco promotion and, therefore, most forms of tobacco promotion are permitted. Tobacco sponsorship is prohibited for events or activities with cross-border effects, or which involve or take place in at least two member states of the European Union, one of which is Romania; events and activities intended for youth under 18 years of age; and events and activities that take place at medical facilities or at medico-pharmaceutical educational facilities. Tobacco sponsorship of other types of events or activities, including corporate social responsibility programs, is allowed.

Tobacco Packaging and Labeling: Smoked tobacco products must display one of 14 combined (text and picture) health warnings, occupying 65 percent of the front and back of the package. A general warning must occupy 50 percent of one lateral surface of the package and an information message must occupy 50 percent of the other lateral surface. There are three sets of 14 authorized combined warnings, which are to be rotated annually. There is one required text-only warning for smokeless tobacco products, which must cover at least 30 percent of the two most visible display areas. Misleading packaging and labeling, which could include terms such as “light” and “low tar” and other signs, is prohibited.

Tobacco Taxation and Prices: The World Health Organization recommends raising tobacco excise taxes so that they account for at least 70 percent of retail prices. Tobacco excise taxes in Romania are below these recommendations.   

Smoke-Free Environments - Complete Smoking Ban
  • Health-care facilities
  • Yes
  • Private offices
  • Yes
  • Primary and secondary schools
  • Yes
  • Public transport
  • Yes
  • Universities
  • Yes
  • Restaurants
  • Yes
  • Governmental facilities
  • Yes
  • Bars and pubs
  • Yes
  • Can subnational jurisdictions enact more stringent smoking restrictions?
  • Yes
Bans on Tobacco Advertising, Promotion, and Sponsorship
  • Domestic TV and radio
  • Yes
  • Promotional discounts
  • No
  • Domestic magazines and newspapers
  • Yes
  • Non-tobacco products or services with tobacco brand names
  • No
  • Outdoor advertising
  • Yes
  • Tobacco products with non-tobacco brand names
  • No
  • Point-of-sale advertising
  • No
  • Paid placement in media
  • No
  • Retail product display
  • No
  • Financial sponsorship, including corporate social responsibility
  • No
  • Internet advertising
  • No
  • Publicity of sponsorships
  • No
  • Free distribution
  • No
Health Warnings on Smoked Tobacco Products
  • Text warnings describe health impacts
  • Yes
  • Number of published warnings at any given time
  • 16
  • Warnings include a picture or graphic
  • Yes
  • Warnings required to rotate
  • Yes
  • % of principal display areas covered (front and back)
  • 65%
  • Warnings are written in the principal language(s)
  • Yes
  • Front
  • 65%
  • Ban on misleading packaging and labeling
  • Yes
  • Back
  • 65%
  • Health warnings on smokeless tobacco products
  • Yes
Tobacco Taxation and Price
  • PRICE OF MOST SOLD BRAND, PACK OF 20 CIGARETTES
  • TAXES ON MOST SOLD BRAND (% OF RETAIL PRICE)
  • In country currency
  • RON
  • 17.50
  • Total taxes
  • 69%
  • In US dollars
  • USD
  • 4.43
  • Total excise
  • 53%

Sources:

SF, APS, PL: Campaign for Tobacco-Free Kids Legal Website. Available at: www.tobaccocontrollaws.org

Tax: WHO Report on the Global Tobacco Epidemic, 2019. Available at: https://www.who.int/tobacco/global_report/en/

Last updated: May 20, 2020