Non-Smokers' Rights Association v. British American Tobacco

Non-Smokers' Rights Association sued British American Tobacco (BAT) France for violating the country’s tobacco advertising laws in 2010. The court found BAT France and its president guilty of both criminal and civil violations for (1) distributing a poster to 28,000 retailers saying “false cigarette, true risk” with the BAT logo; and (2) publishing a document on the company’s website announcing a BAT France campaign to raise awareness of counterfeit tobacco cigarettes. The court found that the poster and the campaign constituted illegal tobacco advertising by encouraging people to consume tobacco products and by enhancing the value of the BAT France brand. BAT was ordered to pay a fine for violating the law.