Non-Smokers' Rights Association v. British American Tobacco

Non-Smokers' Rights Association brought suit against British American Tobacco (BAT) France for distributing free pocket-ashtrays at beaches in violation of France's tobacco advertising ban.  BAT argued that the ashtrays could not be considered advertisements, because there were no brands or logos on the ashtrays, only a message about the environment and BAT France's website (which did not mention any of its brands). The court agreed with BAT and dismissed the suit.